adidas Spec Commercial 2026
BAD RUNNER
Created by DAITAN MOTION

一场关于速度、态度与街头的十五秒宣言。

A fifteen-second manifesto of speed, attitude, and street culture.

时长 Duration10–15s
镜头数 Shots17
画幅 Aspect16:9
风格 StyleCinematic / Urban
01 — CAST
角色设定
Character Sheets

主角——一位沉默而张扬的跑者。他驾驶由运动鞋改造的跑车,穿梭于城市夜色之间。

The protagonist — a silent but flamboyant runner. He drives a sports car crafted from sneakers, weaving through the city night.

Character sheet 01
角色 Character01
Character sheet 02
角色 Character02
Character sheet 03
角色 Character03
Character sheet 04
角色 Character04
Character sheet 05
角色 Character05
Character sheet 06
角色 Character06
02 — STORYBOARD
分镜画面
Visual Storyboard

每一帧的视觉呈现——从驾驶、漂移、跑酷,到深夜的咖啡与消失。

A visual frame for every shot — from driving, drifting, and parkour to late-night coffee and vanishing.

Shot 01
01
Close Up
跑者驾驶着运动鞋改造的跑车,别人看不出来他开的到底是什么。
The runner drives a sports car built from sneakers — nobody can tell what he's actually driving.
跑车引擎 · 重低音电子乐
Shot 02
02
Wide Shot
车的背面,车向前高速行驶过去。
From the rear. The car tears forward at high speed.
Shot 2.5
02.5
Wide Shot
车以一个极其嚣张的漂移,车后面有动感的 trail,留下残影。
The car drifts with outrageous swagger, a dynamic trail streaking behind it.
漂移摩擦地面
Shot 03
03
Close Up
车身几乎紧贴着台阶停下。
The car body stops, almost brushing against the steps.
车辆停下声
Shot 04
04
Wide Shot
跑者从车上一跃而下。
The runner leaps down from the car.
Shot 05
05
Wide Shot
跑者在街头奔跑,留下残影。
The runner sprints through the street, trailing afterimages.
跑步声
Shot 06
06
Wide Shot
跑者在街头奔跑,留下残影。
The runner sprints through the street, trailing afterimages.
跑步声
Shot 07
07
Wide Shot
跑者在街头奔跑,留下残影。
The runner sprints through the street, trailing afterimages.
跑步声
Shot 08
08
Wide Shot
跑者在街头奔跑,留下残影。
The runner sprints through the street, trailing afterimages.
跑步声
Shot 09
09
Wide Shot
跑者在街头奔跑,留下残影。
The runner sprints through the street, trailing afterimages.
跑步声
Shot 10
10
Wide Shot
翻过地铁闸机。
He vaults over the subway turnstile.
Shot 11
11
Wide Shot
在地铁跑酷,虚影晃过去。
Parkour through the subway — a blurred silhouette flashes past.
Shot 12
12
Close Up
来到咖啡窗口前,一杯冒着热气的咖啡已经放在了桌子上,就像在等待着跑车到来。
At the coffee window, a steaming cup already sits on the counter — as if waiting for the car to arrive.
Shot 13
13
Close Up
来到咖啡窗口前,拿着一杯有运动鞋 latte art 的咖啡。
At the coffee window, holding a cup with sneaker latte art.
Shot 14
14
Wide Shot
静静享受着咖啡。他抬起头。
Quietly savoring the coffee. He lifts his head.
Shot 15
15
运动鞋跑车来到路边。
The sneaker sports car pulls up to the curb.
Shot 16
16
Close Up
跑者上车。
The runner gets into the car.
Shot 17
17
Wide Shot
跑车在夜色中消失。
The sports car vanishes into the night.
Shot 18
18
Alt Frame
备选画面——城市夜色中的气氛镜头。
Alternate frame — atmospheric shot of the city at night.
adidas
BAD
RUNNER
坏 · 跑 · 者
19
End Tag
片尾画面——黑场标题卡。
End tag — black title card.